SHAME ON INDIAN MEDIA OR SHAME ON THEIR AUDIENCES ???

I got a mail a few days back abt how, in Nov 2006, media completely neglected the ultimate sacrifice of Major Manish Pitambre - who became a martyr in an Anantnag (Kashmir) encounter with Suhail Afzal, divisional commander of the Hizbul Mujahideen, who topped the list of most wanted terrorists at that time - while highlighting (or rather celebrating) the release of Sanjay Dutt in the TADA case where he was found guilty of possession of armoury. (The entire mail could be found on the following blog: http://satyameva-jayate.org/2006/12/09/munnabhai-vs-manish-pitambare/; plz go thru it atleast once if u hvn't already read it). The incident mail referred to was long back (it occured in Nov 2006) but i forwarded it to many in my contact list and even had some kind of discussion on it ... The subject of the mail was "SHAME ON INDIAN MEDIA"; however after having the discussion, I m not sure is it the fault of Indian media or is it WE, the people, who shud be blamed ...
i mean, lets accept the fact that media has become a business today and it shows what it's able to sell...what else can u expect when we hv so many 24X7 News Channels running, all claiming to be "India's No 1" or "Sabse Tez" etc ... there is indeed a lot of fight amongst them for the so called "loyal" audience ... and in such a scenario, they just can't show news which doesn't sell ...
and isn't it true that the "loyal' audiences of media would rather listen to some news on Indian cricket eg, who hit how many sixes in a match b/w India and XYZ or some b'wood gossip rather than read abt the hardships which our army officers and jawans face almost daily ? after all, what effect does it hv on us if chinese armies incur into our territories and loot the bordering villages, or an Indian technology is being patented by some foreigner, and other such issues ?? these are meant only for some half-an-hour discussion on some national news channel, isn't it ?? and how many of us would prefer a magazine that mentions the gallantry award recipients of the country, and the heroic deeds for which they got it, to some bollywood masala magazine which details out when and where a 'couple' were last seen together ??

Time for SACH KA SAAMNA (with yourself, ofcourse) , r v ready ???